4 Corporate Videos Professional Speakers Need and How They Can Help You

Introduction

Hi, I’m Chase Herrmann, owner of Chase Herrmann Media LLC. I specialize in creating corporate, social, and event content for public speakers and small businesses based in Michigan. My goal is to help businesses elevate their brand presence with high-quality video content that connects, engages, and drives results.

Welcome to the blog! As a professional speaker, your ability to engage audiences and share impactful messages is your superpower. But in today’s digital landscape, having a strong online presence is just as important as your presence on stage. High-quality video content is one of the most effective ways to market your expertise, connect with event organizers, and secure speaking opportunities.

In this blog, we’ll explore four essential video types tailored to professional speakers: the Video Business Card (VBC), FAQ Videos, Video Sales Letters (VSL), and Brand Story Videos. These videos not only showcase your expertise and credibility but also help you build trust with your audience and differentiate yourself in a competitive industry. Whether you're looking to captivate event planners, attract new clients, or expand your reach, these video types can elevate your brand and help you stand out.

Let’s dive in!

What is a Video Business Card (VBC)?

A Video Business Card (VBC) is a dynamic tool that allows professional speakers to showcase who they are, what they do, and why they do it—all in a captivating video format. Unlike traditional business cards, a VBC uses storytelling and stunning visuals to highlight your speaking style, expertise, and unique value as a speaker. By blending talking head segments with compelling b-roll footage, a VBC captures the essence of your brand and leaves a lasting impression.

How Can a VBC Help Speakers?

1. Connects You with Event Organizers
   A VBC communicates your passion, mission, and message in a way that resonates deeply with event planners. It builds an emotional connection, showing them why you’re the ideal speaker for their audience.

2. Positions You as an Industry Expert
   By highlighting your credentials, expertise, and unique approach, a VBC establishes your authority in your field. Event organizers want speakers who can deliver value, and a professional VBC demonstrates your ability to do just that.

3. Prompts Action
   Every VBC should end with a clear Call to Action (CTA), such as encouraging viewers to book you for their next event. This ensures your video is not just engaging but also results-driven.

4. Works 24/7
   Your VBC can be shared on your website, LinkedIn, social media, and email campaigns, promoting your speaking business even while you’re offstage.

5. Streamlines the Booking Process
   Event organizers can watch your VBC to quickly understand your speaking style, areas of expertise, and the value you bring to their audience—saving time and moving them closer to booking you.

What is an FAQ Video?

An FAQ video is a valuable tool for answering common questions about your speaking services. Instead of replying to the same inquiries repeatedly, you can create a professional video that addresses questions about your speaking topics, availability, rates, and more.

How Can FAQ Videos Help Speakers?

1. Saves Time
   Answering FAQs upfront allows you to focus on preparing for events and delivering outstanding presentations.

2. Builds Trust
   By addressing potential concerns and showcasing transparency, you build confidence with event organizers and potential clients.

3. Improves the Client Experience
   FAQ videos make it easier for clients to find the information they need, enhancing their experience from the start.

What is a Video Sales Letter (VSL)?

A Video Sales Letter (VSL) is a strategic video designed to promote your speaking services, encourage bookings, and drive action. It’s essentially a sales pitch in video form, combining persuasive messaging with engaging visuals to connect with your target audience.

How Can VSLs Help Speakers?

1. Boosts Bookings
   A well-crafted VSL highlights your key speaking topics, testimonials, and unique value, guiding viewers to book you for their next event.

2. Builds Credibility
   Including testimonials or client success stories in your VSL reinforces your reputation as a trusted, experienced speaker.

3. Engages Event Organizers
   VSLs are highly engaging and keep the viewer’s attention, ensuring your message is heard and remembered.

What is a Brand Story Video?

A Brand Story Video is your chance to share the heart of your speaking career—the "why" behind what you do. It tells your story in an authentic, compelling way, showcasing your journey, values, and the impact you aim to make through your speaking.

How Can Brand Story Videos Help Speakers?

1. Inspires Your Audience
   By sharing your passion and purpose, you connect with event organizers and audiences on an emotional level.

2. Differentiates You from Other Speakers
   Your story is unique, and a Brand Story Video highlights what makes you stand out in the crowded speaking industry.

3. Strengthens Your Brand
   A Brand Story Video provides a cohesive narrative for your marketing efforts, helping event planners understand why you’re the perfect fit for their event.

4. Builds Trust
   When organizers see the real person behind the microphone, they’re more likely to feel confident in booking you.

Conclusion

High-quality video content is an investment in your success as a professional speaker. Whether it’s a Video Business Card, FAQ Video, Video Sales Letter, or Brand Story Video, these tools allow you to showcase your expertise, build trust, and connect with event organizers and audiences alike.

Ready to start elevating your speaking business with professional video content? Visit chaseherrmannmedia.com to view my portfolio or contact me to get started today!