Why Public Speakers Need Social Media: 6 Reasons to Implement Social Media

Hi, I’m Chase Herrmann, owner of Chase Herrmann Media LLC. I specialize in creating corporate, social, and event content for public speakers and small businesses based in Michigan. My goal is to help businesses elevate their brand presence with high-quality video content that connects, engages, and drives results.

Introduction

Social media isn’t just a tool—it’s the ultimate platform for public speakers looking to grow their reach, build their brand, and secure more opportunities. Whether you're a seasoned keynote speaker or just starting out, harnessing platforms like Instagram, LinkedIn, YouTube, and Twitter can transform your career. Here's why:

1. Expand Your Reach Beyond the Stage

Social media breaks down geographic barriers, allowing you to connect with a global audience. By sharing your insights, expertise, and personality online, you make it easier for event organizers, companies, and followers to discover you. Your content becomes a magnet, attracting the right audience and opportunities that go beyond the confines of a single event or conference room.

2. Build Your Personal Brand

Your personal brand is what sets you apart in the speaking industry. Social media allows you to highlight your unique voice, style, and expertise. By consistently posting valuable content—such as motivational videos, industry insights, or behind-the-scenes footage—you position yourself as an authority in your niche. A strong, authentic brand resonates with audiences and makes you the go-to speaker for your topic.

3. Engage Directly With Your Audience

Unlike traditional platforms, social media fosters two-way communication. You can interact directly with your followers by answering their questions, responding to comments, and gathering valuable feedback. This engagement builds loyalty and community, turning casual followers into raving fans. Plus, these interactions give you insight into your audience's needs, helping you refine your presentations and content.

4. Showcase Your Expertise and Versatility

Public speaking isn’t just about delivering a message—it’s about demonstrating your expertise and adaptability. Social media lets you show off your range through snippets of your talks, client testimonials, and even live Q&A sessions. Sharing these moments builds your credibility and gives potential clients a preview of what to expect when they book you.

5. Attract More Speaking Opportunities

An active and professional social media presence increases your chances of being discovered by event organizers and companies. These decision-makers often scout platforms to find speakers who align with their themes and values. By showcasing your engagements, expertise, and personality, you make it clear that you’re the perfect fit for their next event.

6. Stay Top of Mind

In the speaking world, “out of sight, out of mind” rings true. Regularly posting on social media ensures you remain relevant and visible to your audience and potential clients. Consistent updates keep you top of mind so that when someone needs a speaker, you’re the first person they think of.

Conclusion

Social media isn’t an optional tool for public speakers—it’s a must-have strategy for success. By using social platforms to expand your reach, build your personal brand, engage with your audience, showcase your expertise, attract opportunities, and stay top of mind, you’ll position yourself as a leader in your field.

Harness the power of social media today and watch your speaking career soar to new heights!